78%
of buyers go with the first agent to respond (NAR)
35%
of agent time spent on admin tasks (McKinsey)
$0
when idle — pay-as-you-go
The follow-up gap that's costing you transactions
Real estate is a speed-to-response business. According to NAR's 2024 data, 78% of buyers work with the first agent who responds to their inquiry. Not the best agent. Not the most experienced. The first one who got back to them.
The problem: you're usually in a showing, driving between properties, or in a closing when a lead comes in. By the time you surface, someone else already called. The lead you paid for — through referrals, Zillow, your farm area — is gone.
McKinsey research shows agents spend 35% of their time on administrative work — scheduling, follow-ups, status updates, paperwork coordination. That's time that doesn't close deals. Deputy takes that layer off your plate and runs it automatically.
How it works
Text Deputy the lead or task
"Follow up with this Zillow lead every 3 days until they respond or tell us to stop." No forms, no CRM configuration — just text.
Deputy runs the sequence
Deputy sends messages on schedule — initial outreach, check-in, value add, re-engagement — and tracks responses. No leads slip through.
You get a text when it's hot
When a lead responds or a deadline is approaching, Deputy texts you. You only step in when the deal needs a human.
What Deputy does for real estate agents
📱 Lead follow-up texts
Deputy follows up with new leads on a persistent schedule — immediately, 24 hours, 3 days, a week out. It stops automatically when a lead responds. You're always first to follow up, even at midnight.
🏠 Showing schedule reminders
Deputy confirms showing appointments, sends clients the address and time, and reminds them the morning of. No more no-shows from clients who forgot, and no more back-and-forth from you to confirm.
⏳ Offer deadline alerts
Deputy tracks offer deadlines and pings you and your clients as the clock runs down — 48 hours out, 24 hours, day-of. Nothing expires because someone forgot to check the calendar.
💬 Automated client check-ins
Deputy sends post-showing check-ins, weekly pipeline updates, and stay-in-touch notes to past clients — automatically, on the schedule you set. Your sphere stays warm without any effort from you.
Without Deputy vs. with Deputy
| Situation | Without Deputy | With Deputy |
|---|---|---|
| New lead comes in | You're in a showing — lead goes cold | Deputy follows up instantly, then again on schedule |
| Showing coordination | Multiple back-and-forth texts to confirm | Deputy confirms time, sends address, reminds day-of |
| Offer deadline | Missed because no one was tracking it | Deputy alerts you and your client 48h and 24h out |
| Past client nurture | Sphere goes cold, referrals dry up | Automated check-ins keep you top of mind |
| Cost | Lost commissions + your time | Pay-as-you-go · free to start |
"I was letting Zillow leads go cold every time I was in a showing. Deputy now follows up within minutes and runs a week-long sequence. I closed two deals last quarter from leads I would have completely missed."
James T.
Independent real estate agent, 6 years in the business
One recovered lead pays for a year of Deputy.
No subscription lock-in. No CRM to configure. Text Deputy a lead and it starts working immediately.
Get Started Free →"Someone that wants time back or an always-on personal assistant/sidekick. Usually someone that's either just lazy enough to want to do the right thing once, or a tireless self-improver and optimizer."
Louis Amira
Founder & CEO, Deputy / Circuit & Chisel
FAQ
Can Deputy follow up on real estate leads?
Yes. Deputy follows up with new leads on a schedule you define — immediately, 24 hours later, 3 days later, a week out. You tell Deputy the lead's name, source, and cadence. Deputy sends the messages and stops once the lead responds or you close them out.
How does Deputy handle showing scheduling?
Deputy checks your calendar, confirms a showing time with your client, and sends the details — without you needing to stop what you're doing. Text Deputy the property address and client name and it handles the rest.
Does Deputy work for solo agents?
Yes — Deputy is built for individuals who don't have a team. Solo agents get the biggest ROI because there's no admin staff to fall back on. Deputy becomes the follow-up layer you've never had: persistent, tireless, available at midnight when a Zillow lead comes in.
How much does Deputy cost for real estate agents?
Deputy is pay-as-you-go — you pay only for the tasks it completes. No monthly subscription. Most agents spend a few dollars a month. The math is simple: one recovered lead pays for months of Deputy.
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